The United States Patent and Trademark Office’s Final Regulations implementing the Trademark Modernization Act of 2020 went into effect on December 18, 2021. The regulations provide for two new ex parte proceedings for expungement and reexamination of unused registered trademarks, which aim to facilitate removal of fraudulent and unused trademarks from the federal register. The...

Businesses often overlook protecting one of their most valuable assets, their trademarks. It is important for a business owner to know what a trademark is, why it is valuable, and why the business should seek registration for its most valuable trademarks. Among other things, a trademark registration makes it easier for a business to enforce...

Tom Brady may be the greatest NFL quarterback of all time. But his efforts to register a TOM TERRIFIC trademark for T-shirts and posters and sporting cards have been thrown for a loss at the hands of the U.S. Patent and Trademark Office (USPTO). The applications serve as a reminder that U.S. trademark law does...

One of the most common reasons U.S. trademark applications receive Office Actions is that the identification of goods and services covered by the application is indefinite or too broad. The U.S. Patent and Trademark Office (USPTO) requires that the identification of products and services be very specific. This practice is different from that in other...

In a 6-3 decision in Iancu v. Brunetti, the U.S. Supreme Court has declared a provision of the federal trademark law unconstitutional and in violation of the First Amendment protection of free speech.  The provision in question permits the U.S. Patent and Trademark Office (USPTO) to refuse to register trademarks that consist of or comprise “immoral”...

Don’t Forget To Preserve Evidence Of Your Bona Fide Intention To Use The Mark Businesses often have misconceptions about trademark issues in the United States. One very common “trap for the unwary” results from the ability to file a trademark application without having to demonstrate that the mark is in use at the time the...

The U.S. Patent and Trademark Office (USPTO) has announced new rules that will go into effect 3 August 2019. Under the new rules, all new applications and renewal applications filed by a person or entity not domiciled in the U.S. must be filed by an attorney licensed to practice before the USPTO. Prior to 3 August 2019, non-U.S....

The complex U.S. trademark registration system makes many trademark owners from other countries reluctant to file national applications or extend international applications to the U.S. One reason often given is the higher cost of obtaining trademark protection in the U.S. due to the statutory requirements and the formalities that must be observed. It is frequently...